A Beautiful Chapter Comes to a Close

April 18, 2026

Written by: Carla Yu

Since its beginnings in 2021, Dear Beautiful has been more than just a skincare brand. It has been a space built on intention, care, and the belief that self-care should feel personal, gentle, and meaningful.

Through every product created under the Self Series, the goal has always been simple: to offer something thoughtful, something that could quietly become part of everyday routines and moments of self-love.

Over the years, Dear Beautiful has grown alongside its community. Every order, every message, and every shared experience has shaped what the brand has become today. It is because of this support that Dear Beautiful has reached this point, with gratitude at its core.

Now, the time has come to close this chapter. The Self Series will officially be coming to an end, marking a transition for the brand and everything it has represented over the years. To honor this journey, a final clearance sale is being held, an opportunity to visit and take home the pieces that have defined Dear Beautiful.

This is not simply a sale, but a farewell.

All remaining Self Series products are available in limited quantities, and once sold out, they will not be restocked.

Dear Beautiful leaves this chapter with nothing but appreciation: for the trust, the support, and the quiet moments it has been part of.

Thank you for being part of this story.

SELF SERIES: MUST GO SALE IS NOW LIVE

Each item in this series has been carefully selected to reflect the essence of gentle care, everyday ritual, and personal renewal. As we open this Must Go Sale, we invite you to experience these pieces in their final availability.

All items offered at 5% off, with an additional discount when you use the code FINALSEASON at checkout.