Made to make you feel beautiful.
We believe beauty is not a standard to meet—but a truth to remember. Dear Beautiful was created to challenge and break down the unrealistic ideals of perfection that have long defined the skincare industry. Our products allow you to be vulnerable, present, and honest—because the most powerful beauty is real.
Our mission is simple yet powerful: to create skincare that makes you feel seen, safe, and beautifully you. We believe vulnerability is strength—and that caring for your skin is more than a routine; it's a daily act of self-respect. Whether you're healing, glowing, breaking out, or starting over, Dear Beautiful is here to walk with you through it all.
OUR PRODUCTS
Our products are thoughtfully formulated to support and celebrate every skin journey. They're here not to "fix" you, but to help you reconnect with yourself. Because Dear Beautiful is not about becoming someone else—it's about becoming more of who you already are.
OUR PACKAGING
We are deeply commited to kindness in all forms—especially to the planet we call home. We continuously improve the sustainability of our packaging and processes, because we believe love and compassion shouldn't stop with ourselves. The beauty we believe in extends to how we treat our environment, our community, and the future.
Carla Yu, Founder
A MESSAGE FROM CARLA
Dear Beautiful began with a simple but powerful question: What if we stopped chasing perfection and started honoring who we are—right now?
For years, I felt the pressure to look a certain way, to fit into impossible standards. But the more I listened to my skin, my body, and my heart, the more I realized that beauty isn't something we earn—it's something we reclaim.
I created Dear Beautiful to be a space where skincare becomes more than just a routine—it becomes a ritual of self-love, self-worth, and self-confidence. As we grow—into fragrance, and more—we'll continue to build a space where beauty is felt, not forced. Where self-worth is celebrated. And where your most authentic self is always enough.
This is skincare rooted in intention, in healing, in honesty. This is skincare that whispers:
